Pierce Pepin Cooperative Services (PPCS), in partnership with the Wisconsin Electric Cooperative Association, Kwik Trip, and other participating Wisconsin electric cooperatives delivered 14,016 gallons of milk to members in June’s Milk Gallon Giveaway.
“The pandemic affects us all, and our farmers have been hit particularly hard,” said Nate Boettcher, president and CEO. “Thank you to our members, and our partners for making this promotion a success, and helping us offer a little relief during this difficult time. We are all in this together.”
The promotion was offered in connection with June Dairy Month. According to Kwik Trip, coupon promotions typically result in 2-5 percent redemption rate. The Milk Gallon Giveaway had a 12 percent redemption rate, with some co-op areas registering as high as 18 percent redemption.
Wisconsin’s member-owned electric cooperatives serve 57 percent of all dairy farms in the state. The industry continues to be hit hard by the impact of the coronavirus and the public health emergency.